Robb Willer studies the forces that unite and divide us. As a social psychologist, he researches how moral values -- typically a source of division -- can also be used to bring people together. Willer shares compelling insights on how we might bridge the ideological divide and offers some intuitive advice on ways to be more persuasive when talking politics.
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more.
Find closed captions and translated subtitles in many languages at http://www.ted.com/translate
Follow TED news on Twitter: http://www.twitter.com/tednews
Like TED on Facebook: https://www.facebook.com/TED
Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector